Client: Investec Asset Management
Creative Director: Camilla Clerke
Copywriter: Hugh Upsher
Art Direction: Matthew Crisp
Agency: Hellocomputer
Using the established ‘Don’t avoid risk. Manage it.’ messaging from Investec’s Opportunity fund, we pushed the concept into the 2nd phase of tactical content. We found topical and innovative ways to highlight the similarities between cycling and long-term investing strategies.
We also brought a more structured user experience to the Opportunity Fund site by breaking down the intimidating volume of product details into a set of straightforward questions.
Mock up of a carousel ad that would run on day 1 of the Cape Epic cycle tour
Mock up of a generic mountain biking carousel ad
Mock up of the generic mountain biking link ad 1
Mock up of the generic mountain biking link ad 2