Client: Doritos South Africa
Copywriter: Hugh Upsher
Art Director: Justin Michua
Agency: IMA Cape Town
Production Company: Techsys Digital
Doritos wanted to give attendees of the 2023 Joburg Comic Con a challenge. To spice things up for this incredibly creative, tech-savvy, adventure-seeking crowd, we turned Comic Con into one BOLD game. The Doritos Mega Chip Challenge gave everyone an innovative, yet accessible game that took place across the entire event space. And with a Sony PS5 on the line, the game was very much ON.
Complete the Doritos Mega Chip Challenge:
Scan the QR code at the Doritos stand
Complete a Doritos survey
Hunt down 4 unique chip beacons around Comic Con
Post your #ForTheBold pose on Instagram
Claim your merch and hope you win a Sony PS5
RESULTS:
2265 first-party data entries collected
1000+ #ForTheBold poses uploaded to Instagram
1080 people completed the challenge & claimed their Doritos merch
6100+ Doritos samples handed out