Cape Town Digital Creative
fhbs back.png

Doritos

Flamin’ Hot Backstories

Client: Doritos South Africa
Creative Direction: Ross Makepeace
Copywriter: Hugh Upsher
Art Director: Ilse Steenkamp
Agency: IMA Cape Town
Production Company: Mustard TV

Doritos wanted to make a BOLD statement at the 2022 Joburg Comic Con. This is an event where attendees dressed to impress, so we took the idea of a branded photo op to the extreme. Our video booth had a customisable voice-over and dynamic backdrops so that everyone could be the hero of their own story.

The result? Lines around the booth with over 800 videos exported to phones.

Title dropdown for voice-over

  • Prince / Princess

  • King / Queen

  • Sorcerer

  • King Slayer

  • High Elf

  • Druid

  • Detective

  • Snack Inspector

  • Net runner

Superpower dropdown for voice-over:

  • Frag bots with no mercy

  • Flast Flamin’ Hot energy

  • Make friends laugh in any situation

  • Down a bag of Doritos in one minute

  • Watch Twitch all day without blinking

  • Naruto run at the speed of light

  • Ninja-bomb parties

  • Plan the cutest dates

  • Hack any supercomputer

Mission dropdown for voice-over:

  • To save the world before bedtime

  • To devour all the snacks in the land

  • To finally learn how to use nun-chucks

  • To travel Kanto and catch ’em all

  • To chill out and eat Doritos at home

  • To be the best Fortnite player on earth

  • To rid the world of flavourless food

  • To befriend ALL the kittens

  • To convince my friends to watch One Piece